Understanding Corporate Strategies and Their Importance

Corporate strategies define an organization’s overarching direction, encompassing its vision, mission, and long-term objectives. These strategies guide decision-making at all levels, aligning resources and actions to achieve sustainable success. Business literature plays a pivotal role in shaping these strategies by offering:

• Frameworks and Models: Tools to analyze internal and external factors affecting the business.

• Case Studies: Real-world examples of successful and failed strategies.

• Theoretical Insights: Foundational principles that inform strategic planning.

By engaging with business literature, corporate leaders gain access to a repository of knowledge that helps them respond to challenges and capitalize on opportunities.

Foundational Theories in Business Literature

Several foundational theories in business literature have become indispensable for corporate strategy development. These theories provide structured approaches to understanding market dynamics and internal capabilities.

1. Porter’s Competitive Strategies:

Michael Porter’s work on competitive strategies, particularly his Five Forces Framework and Generic Strategies, has had a profound impact on how businesses analyze competition. By identifying forces like industry rivalry, supplier power, and threat of substitutes, companies can craft strategies to achieve cost leadership, differentiation, or focus.

For example, Apple Inc. employs a differentiation strategy, leveraging innovation and design excellence to maintain a competitive edge in the technology sector.

2. Resource-Based View (RBV):

RBV theory emphasizes the importance of unique resources and capabilities as sources of competitive advantage. By identifying and leveraging internal strengths—such as proprietary technology or skilled personnel—organizations can create value that is difficult for competitors to replicate.

Amazon, for instance, has utilized its logistics network and data analytics capabilities to dominate e-commerce, showcasing the principles of RBV.

3. Blue Ocean Strategy:

The concept of Blue Ocean Strategy encourages organizations to create new market spaces (“blue oceans”) rather than competing in saturated markets (“red oceans”). By focusing on innovation and value creation, companies can bypass direct competition and attract untapped customer segments.

Cirque du Soleil is a classic example, reinventing the circus industry by combining elements of theater and acrobatics, targeting a more sophisticated audience.

Business Literature as a Guide to Adaptation and Innovation

The rapid pace of change in modern markets necessitates adaptability and innovation, both of which are deeply informed by business literature. By studying trends and theories, organizations can anticipate changes and proactively adjust their strategies.

1. Navigating Disruptive Technologies:

Business literature frequently explores the impact of emerging technologies, such as artificial intelligence, blockchain, and the Internet of Things (IoT). Strategic leaders who engage with this literature can better understand how to integrate these technologies into their operations.

For example, Tesla’s strategic focus on electric vehicles and renewable energy aligns with insights from sustainability-focused business literature, helping it maintain a leadership position in its industry.

2. Emphasizing Customer-Centric Strategies:

Contemporary business literature highlights the importance of customer-centric strategies, emphasizing personalization, customer experience, and loyalty programs. This shift reflects the growing influence of digital platforms and data analytics.

Starbucks exemplifies this approach by using customer data to create personalized offers and experiences, enhancing brand loyalty and increasing revenue.

Practical Applications of Business Literature

Business literature not only provides theoretical insights but also offers practical applications for strategic planning and execution. These applications include:

1. Strategic Planning Tools:

Frameworks like SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis are widely discussed in business literature and used by organizations to evaluate internal and external environments.

For example, Coca-Cola regularly employs SWOT analysis to refine its strategies in response to market changes and consumer preferences.

2. Leadership Development:

Books and articles on leadership strategies, such as those by John C. Maxwell or Simon Sinek, provide actionable guidance for developing visionary leaders capable of driving strategic initiatives. Effective leadership is often cited as a cornerstone of successful corporate strategies.

3. Crisis Management:

Business literature addressing crisis management has become increasingly relevant in the wake of events like the COVID-19 pandemic. Case studies and research on how organizations weathered crises offer valuable lessons in resilience and agility.

For instance, companies like Zoom capitalized on the pandemic by adapting their strategies to meet surging demand for remote communication tools.

The Role of Emerging Topics in Business Literature

New trends in business literature are shaping how organizations approach strategy development. Topics such as sustainability, diversity, and corporate social responsibility (CSR) are no longer optional considerations but critical elements of modern corporate strategies.

1. Sustainability and CSR:

Sustainability literature underscores the importance of balancing profitability with social and environmental responsibility. Businesses that prioritize sustainability, such as Unilever with its Sustainable Living Plan, are finding long-term benefits in reputation and market performance.

2. Diversity and Inclusion:

Business literature increasingly highlights the strategic advantages of diversity and inclusion. Companies that embrace diverse perspectives are better positioned to innovate and adapt to a globalized market.

Challenges in Applying Business Literature to Strategy

Despite its benefits, applying business literature to corporate strategies can present challenges. Some common obstacles include:

• Information Overload: The sheer volume of literature can make it difficult to identify the most relevant insights.

• Contextual Relevance: Theories and case studies may not always align with an organization’s unique circumstances.

• Balancing Theory and Practice: While theoretical models are valuable, they must be adapted to the practical realities of the business.

To overcome these challenges, organizations should adopt a critical approach, focusing on literature that aligns with their specific goals and operational context.

Conclusion

Business literature is an invaluable resource for shaping corporate strategies, offering a blend of theoretical insights and practical tools. By engaging with foundational theories, exploring emerging trends, and applying strategic frameworks, organizations can navigate competitive markets with confidence. As businesses continue to evolve, the role of business literature in guiding strategic decisions will remain central to their success.

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The Importance of Business Literature in Dissertation Research

Business literature serves as the backbone for academic inquiry in business studies. It offers theoretical frameworks, empirical studies, and case examples that inform and guide research. Understanding the evolution of trends and theories in business literature allows researchers to:

• Identify gaps in existing knowledge.

• Build a theoretical foundation for their dissertation.

• Contextualize their findings within the broader academic conversation.

A successful dissertation demonstrates both mastery of business theories and the ability to apply them critically to contemporary issues.

Key Trends in Business Literature

Recent years have seen the emergence of several key trends in business literature, reflecting the changing landscape of global industries. Incorporating these trends into your dissertation not only enhances its relevance but also demonstrates an awareness of current academic and practical debates.

1. Sustainability and Corporate Social Responsibility (CSR):

The shift toward sustainable business practices has become a central theme in business literature. Topics such as environmental impact, ethical decision-making, and the integration of CSR into corporate strategies are widely discussed. Researchers can explore how organizations balance profitability with social responsibility or examine the effectiveness of sustainability initiatives in different industries.

2. Digital Transformation and Technology Adoption:

The rapid evolution of technology has significantly impacted business operations and literature. Topics such as artificial intelligence, big data analytics, and digital marketing are central to contemporary business discourse. Dissertations can analyze how technology reshapes organizational structures, consumer behavior, or supply chain management.

3. Diversity and Inclusion in the Workplace:

Diversity and inclusion have gained prominence as businesses recognize their value for innovation and performance. Topics in this area might include the impact of diversity on team dynamics, leadership approaches to fostering inclusivity, or the role of organizational culture in supporting diverse talent.

4. The Gig Economy and Changing Workforce Dynamics:

The rise of the gig economy has introduced new challenges and opportunities for businesses. Topics related to flexible work arrangements, employee engagement in non-traditional roles, or the regulatory landscape of gig work can provide a contemporary angle for dissertation research.

5. Globalization and Cross-Cultural Management:

Global business operations require understanding cross-cultural differences and managing international teams effectively. Research can explore strategies for overcoming cultural barriers, the role of globalization in shaping markets, or the impact of geopolitical factors on global trade.

Foundational Theories in Business Literature

In addition to trends, foundational theories provide essential frameworks for structuring and analyzing your dissertation research. Familiarity with these theories helps you position your study within the broader academic landscape.

1. Porter’s Five Forces Model:

Developed by Michael Porter, this model is a cornerstone of business strategy literature. It examines the competitive forces shaping an industry, including threats from new entrants, supplier power, buyer power, substitute products, and industry rivalry. This framework is ideal for dissertations analyzing market dynamics or strategic positioning.

2. Resource-Based View (RBV):

The RBV theory focuses on the internal resources and capabilities of a firm as sources of competitive advantage. It is particularly relevant for research on innovation, organizational performance, or sustainable competitive strategies.

3. Transaction Cost Economics (TCE):

TCE explores how firms organize their operations to minimize transaction costs. This theory is useful for dissertations examining outsourcing, vertical integration, or supply chain management.

4. Transformational and Transactional Leadership Theories:

These theories explore different leadership styles and their impact on organizational performance. Dissertations might analyze how leadership influences employee motivation, change management, or innovation.

5. Stakeholder Theory:

This theory emphasizes the importance of addressing the needs of all stakeholders, not just shareholders. It provides a framework for examining CSR, corporate governance, and ethical business practices.

How to Integrate Trends and Theories into Your Dissertation

To create a meaningful dissertation, it’s essential to synthesize current trends and established theories. Here’s how to effectively integrate them into your research:

1. Identify Relevant Literature:

Conduct a comprehensive literature review to identify the most influential theories and recent trends related to your topic. Use academic databases, journals, and business reports to gather credible sources.

2. Establish a Theoretical Framework:

Select one or more foundational theories to guide your research. Clearly explain why these theories are relevant to your topic and how they will inform your analysis.

3. Connect Trends to Theory:

Demonstrate how current trends in business literature relate to your chosen theories. For example, if you’re researching digital transformation, you might link it to the RBV theory by discussing how technology enhances organizational capabilities.

4. Use Case Studies and Examples:

Incorporate real-world examples or case studies to illustrate how theories and trends apply in practice. This approach strengthens your analysis and makes your dissertation more engaging.

5. Address Gaps in Research:

Highlight areas where current business literature is lacking and explain how your dissertation contributes to filling these gaps. This demonstrates originality and academic value.

Challenges and Solutions in Exploring Business Literature

While exploring trends and theories in business literature is essential, it can also present challenges. Common difficulties include information overload, staying up-to-date with rapidly changing trends, and maintaining a balanced perspective. To overcome these challenges:

• Focus on a specific aspect of a trend or theory rather than trying to cover too much ground.

• Set boundaries for your literature review to keep it manageable and relevant.

• Regularly review emerging studies and updates in your field to stay informed.

Conclusion

Exploring trends and theories in business literature is a critical step in crafting a high-quality dissertation. By understanding current trends like sustainability, digital transformation, and diversity, and grounding your research in foundational theories, you can create a dissertation that is both relevant and academically rigorous. Remember to synthesize these elements thoughtfully, provide real-world applications, and address research gaps to make a meaningful contribution to the field of business studies. With careful planning and critical analysis, your dissertation can become a valuable resource for both academics and practitioners.

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While there’s no guaranteed system to “beat” the casino entirely, there are strategies and skills you can develop to improve your odds. This doesn’t involve magic tricks or secret formulas – it’s about understanding the games, managing your bankroll effectively, and learning from the experiences of others.

Here are 5 books that can equip you with the knowledge and strategies to become a more informed and potentially successful casino player:

Section 1: Mastering the Classics

1. Beat the Dealer: A Winning Strategy for the Game of Twenty-One (1963) by Edward O. Thorp – This legendary book revolutionized blackjack by introducing the concept of card counting. Thorp, a mathematician, meticulously analyzed blackjack to develop a system that tracks the composition of cards dealt, allowing players to make informed betting decisions based on the advantage they hold. While casinos have implemented measures to counter card counting, Thorp’s book remains a foundational text for understanding blackjack strategy and basic probability.
2. The Theory of Poker (1976) by David Sklansky – For aspiring poker players, “The Theory of Poker” is considered a bible. Sklansky delves into the core concepts of poker strategy, analyzing concepts like pot odds, hand selection, and position at the table. He deconstructs different playing styles and teaches readers how to exploit opponent tendencies. This book isn’t about memorizing starting hands, but rather about understanding the logic behind sound poker play.
3. The Biggest Bluff: How I Learned to Love the Game (and Make a Living) at Texas Hold’em (2005) by Maria Konnikova – This engaging book offers a unique perspective on poker. Konnikova, a psychologist with no prior poker experience, embarks on a journey to learn the game from world-renowned poker champion Annie Duke. Through Konnikova’s personal growth, readers gain valuable insights into poker strategy, psychology, and bankroll management.

Section 2: Beyond the Basics

1. Investing in Gamblers: The Money Management Journal for Gamblers (2005) by John Patrick Carroll – While many resources focus on game strategies, “Investing in Gamblers” emphasizes the often-overlooked aspect of bankroll management. Carroll, a professional gambler, emphasizes the importance of treating your gambling bankroll like an investment portfolio. He details strategies for setting win and loss limits, calculating risk-reward ratios, and adapting your betting based on your bankroll size.
2. Advantage Play: The Myths and the Realities (2011) by Stanford Wong – This book explores various advantage play techniques that go beyond traditional card counting. Wong, a blackjack expert, delves into “hole carding” (exploiting imperfectly shuffled decks), “shuffle tracking” (identifying patterns in how cards are shuffled), and “team play” (coordinated betting strategies). It’s important to note that some of these techniques may be considered unethical or even illegal in certain casinos. However, Wong’s book provides valuable insights into the world of advantage play and the ever-evolving techniques used by some gamblers.

Remember: These books are tools, not magic formulas. Mastering any casino game requires dedication, practice, and a healthy dose of discipline. Utilize online resources like Znaki.fm, a website offering detailed reviews of online casinos, games, bonuses, and more, to stay informed about the ever-evolving casino landscape.

Casino Bonuses: A Double-Edged Sword

Many online casinos offer enticing bonuses to attract new players. These can range from deposit match bonuses (where the casino matches your initial deposit with bonus funds) to free spins for specific slot machines. While these bonuses can seem like free money, they often come with wagering requirements. This means you need to wager a certain amount of your own money before you can withdraw any winnings earned with the bonus funds.

Before claiming any casino bonus, always read the terms and conditions carefully. Understand the wagering requirements, validity period, and any game restrictions. Responsible gambling is paramount, and sticking to your budget is crucial. Utilize casino bonuses to enhance your experience, but never chase losses or bet beyond your means.

The Final Wager

While casinos have a built-in advantage, the thrill of the game and the potential for big wins remain undeniable. By educating yourself, developing sound strategies, and managing your bankroll effectively, you can become a more informed

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The Importance of Business Literature

Business literature serves as a guiding light, providing valuable insights, strategies, and perspectives from experienced industry leaders. It equips individuals with the necessary tools to navigate the dynamic landscape of modern business. By immersing ourselves in the wisdom of renowned authors, we gain access to a plethora of knowledge that can revolutionize our approach to management, motivation, and strategic thinking.

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At Zaza online casino, you’ll discover a world of endless possibilities. From classic table games like blackjack and roulette to the mesmerizing allure of slot machines and the immersive live dealer games, Zaza offers a diverse range of options that cater to every player’s preferences. The cutting-edge software ensures seamless gameplay, stunning visuals, and realistic sound effects that transport you to the heart of a vibrant casino atmosphere.

1. Empowering Management

Effective management lies at the heart of every successful business. Learning from the experiences of seasoned professionals can cultivate the skills necessary to lead with confidence and inspire others. By embracing the principles outlined in management-focused literature, you can unlock a whole new level of efficiency and productivity within your organization.

Books such as “”The One Minute Manager”” by Kenneth Blanchard and Spencer Johnson offer quick yet impactful strategies for effective leadership. Their insights into time management, goal-setting, and communication techniques will empower you to harness the full potential of your team. Adopting such management practices can transform your organization into a well-oiled machine, ensuring smooth operations and accelerated growth.

2. Igniting Motivation

Motivation is the secret ingredient that fuels progress and propels individuals towards achieving their goals. Harnessing the power of motivation within your business can spark innovation, inspire creativity, and foster a positive work environment. Business literature specializing in motivational content equips you with the tools to ignite motivation within yourself and your team.

“”Drive: The Surprising Truth About What Motivates Us”” by Daniel H. Pink is a groundbreaking exploration of motivation in the workplace. Pink delves into the psychology of motivation, challenging conventional beliefs and offering fresh perspectives. From autonomy to purpose and mastery, this book will help you unlock the true potential of your team by understanding the intrinsic motivators that drive individuals to excel.

3. Cultivating Business Thinking

The ability to think strategically and make informed decisions is crucial in today’s fast-paced business environment. By immersing yourself in literature that focuses on business thinking, you can develop the skills required to analyze complex situations, identify opportunities, and drive success.

One such example is “”Thinking, Fast and Slow”” by Daniel Kahneman. This highly acclaimed book explores the two modes of thinking, offering insights into the cognitive biases that influence decision-making. By understanding the interplay between intuitive and deliberate thinking, you can enhance your problem-solving abilities and make more informed decisions that drive your business forward.

Experience the Transformation

Embarking on a journey through the realms of management, motivation, and business thinking literature will revolutionize your approach to leadership. By exploring different perspectives and imbibing the knowledge imparted by industry experts, you can elevate your performance and transform your business.

Experience the power of literature firsthand by curating a collection of motivational books that align with your goals and aspirations. Immerse yourself in the world of business literature and witness the exponential growth in your management capabilities, motivation levels, and strategic thinking prowess. Unlock your full potential and embark on a transformative journey towards success!

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Let’s see what we can learn from the new book on blockchain and what will be interesting for wider audiences.

Blockchain today

Blockchain is not only a cryptocurrency. With it, you can optimize various business processes: from verifying the authenticity of goods to controlling the entire supply chain in international shipments. The pandemic has sped up the introduction of blockchains into business. According to PwC forecasts, by 2030 global GDP will grow by $1.76 trillion thanks to the blockchain. How much does it cost to develop a blockchain project, where this technology is most actively used with examples from international practice, what errors can occur during implementation and risks when using blockchain financial analyst at the DotBig investment platform.

Blockchain can be used in any area

A blockchain is a continuously growing list of records called “transactions” which may not be changed once they’ve been added but can only be added to. A copy of each blockchain is stored on many servers, which means that they’re distributed. If any computer fails, the information is not permanently lost.

The main features of blockchains are their ability to keep records confidential, eliminate intermediaries, and enable fast financial transactions. Blockchain technology is a distributed ledger that can be used for tracking assets, recording ownership, and providing transparency in the process. It’s also known as a decentralized database because it doesn’t rely on any central authority or intermediary to maintain its integrity.

The full functionality of this technology can only be realized with the interaction of hundreds and thousands of participants, so the blockchain is not suitable for local use within one company.

Blockchain brings the greatest benefit to companies with many suppliers, buyers, franchisees who need to be constantly monitored.

It doesn’t matter which areas the technologies can be used in. However, you need first to understand if implementing it is beneficial for the company. A few questions will help with that.

How many people are involved in the exchange of data?

Is there an intermediary that makes the process complicated and more expensive?

How important is the time it takes for decisions and transactions?

There is no way to verify the authenticity of information.

If the answer to almost every question is yes, then the business should consider implementing new technologies into its operations.

Blockchain costs

Blockchain technology has a lot of advantages over other types of databases. The main one being security. It’s impossible to hack or modify the records stored on the network. This means that all users have access to the same set of data at any given moment.

The cost of a commercial blockchain project is calculated individually each time

Project costs vary by country, team composition, industry, project size, development goal, and other factors.

For example, a simple smart contract — a computer program to automatically execute agreements on a blockchain when certain conditions are met — costs $200‒1,000, while the implementation of a large-scale blockchain application like Uber will cost at least $220,000. The cost of developing a blockchain-based decentralized application (DApps) starts at $1,000, and to set up an ERC20 token – a protocol that allows you to create other tokens on top of the blockchain – you will need to pay a minimum of $10,000.

The most budget prices are from teams from India, China and Eastern Europe – they can be hired for $10,000. The average price of services from European developers is $30,000. The most expensive specialists are from the USA, the cost of their services starts at $50,000.

The most expensive blockchain products are developed in the field of real assets – assets that have a material and physical form – energy, legal services, utilities. This is due to the scale of projects when corporations or states act as customers.

Blockchain is actively used in casinos, banking and finance, logistics, retail, healthcare, and copyright protection.

The most popular tasks that blockchain solves

Blockchain allows you to confirm the authenticity and origin of the goods, distributed ledger technology – blockchain – is a good tool to combat counterfeit and counterfeit products.

So, for retail chains that work with many suppliers, blockchain helps to increase and strengthen the trust of buyers. The technology makes it possible to track the entire supply chain, starting from the manufacturer, and products can be checked for compliance with environmental and other standards.

Transparency of financial transactions

As a result, the market is better protected from fraudsters and cybercriminals. In addition, the blockchain reduces costs and reduces the time of cross-border payments, which makes financial services available to a wide range of people.

Resolving disputes

The data that is recorded on the blockchain cannot be corrected or erased. Therefore, when resolving a conflict situation, you can be sure of the authenticity of the information.

Blockchain is a new technology, and mistakes are inevitable when it is introduced into business processes, consider the most common. Ignoring the main features of the blockchain and, conversely, using it where a regular database can handle.

It is important to first identify which business processes the technology will be most beneficial for, and then decide whether it would be best to implement the technology using traditional tools, such as for example, internal documents. The following are some of the questions that should be asked when considering a new system. What is the purpose of the system? Is it to replace an existing process or supplement an existing one? How many people do you need to interact with the system? What kind of information does each person require? How often do they need access to this data?To assess the need for implementation, you can refer to the experience of colleagues in the market or consult with developers of blockchain solutions.

Difficulties in implementing

Blockchain is the base for which apps must be built to meet specific business requirements. For example, if you want to use technologies for organizing deliveries, you firstly require an interface, then interactions, and so on.

Furthermore, the market consists of diverse ecosystems that provide solutions to specific issues: for instance, security, tokenization. There are no compliance standards for digital currencies, and there are no universally accepted solutions for every aspect of them.

High expectations

Smart contracts are one the most attractive aspects of the blockchain. These are the conditions under which a transaction is concluded, which are recorded in a computerized format in the block chain. Once the condition is met, the contract is automatically executed.

It’s not quite ready for prime time, so there are some issues with scalability and manageability. The lack of unified regulatory oversight makes it difficult to implement smart contracts across different jurisdictions. Blockchain implementation carries certain risks.

On the topic of risks, a large-scale study was conducted by ISACA (Information System Audit and Control Association – International Association of professionals in the field of IT audit, IT consulting, IT risk management and information security) and AICPA & CIMA (American Institute of Certified Public Accountants and Chartered Institute of Management Accountants – Certified Institute of Management Accountants and the National Professional Organization of Certified Public Accountants in the United States).

According to their report, the risks can be divided into five groups.

Risks at the development stage: the development of a blockchain project includes certain protocols and algorithms; any deviation from them violates the integrity of the protocol and the entire system, which becomes vulnerable to external hacker attacks, fraud, and abuse in the system.

Risks in the exchange and transfer of data: the exchange of information between different blockchain systems is not always carried out efficiently and can lead to errors, which affects the stability of business processes.

Infrastructure risks: 1) the amount of data stored in the distributed registry is constantly increasing – exceeding the transaction limit can lead to data reset; 2) incorrectly coded system updates also threaten information loss or corruption.

Smart contracts vulnerability: in transactions using smart contracts, counterparties can be from different countries. The legal regulation of the blockchain in each state is different, there are no unified standards in the world, therefore, when resolving conflicts, legal difficulties may arise.

Risks when using security keys: Blockchain relies heavily on private and public keys. Despite the decentralization, the technology is used by people – the human factor cannot be completely excluded. When a user works with a distributed ledger from their PC, there is a possibility that the credentials for accessing the system can be hacked and stolen.

How blockchain is used in business

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Making payments easier for casinos and financial institutions is beneficial, and blockchains offer an inexpensive way to send payments. For instance, the technology firm Ripple has established partnerships with hundreds of companies, including Santander and WU. Its online calculator lets you calculate things in real time.

However, there are still some challenges that need to be overcome before we can see widespread adoption of cryptocurrencies. The biggest challenge facing blockchain technology today is scalability. The more transactions a network processes, the slower it becomes. Bitcoin’s transaction volume currently stands at around 7–8 million per day, while Ethereum handles about 15 million transactions daily.

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Today you can buy dozens of books on gambling topics on the Internet. 

Stories, methods, training materials. Set out in such literature stories and lessons, entertain and help understand the nuances of the gameplay. Buying a book like this often pays off: novices avoid mistakes and professionals sharpen their skills even more. For our players, this literature will help them understand how to play casino for Canadian dollars or other currencies, and increase their chances of winning.

Gambling 102

This book is now sold on English-language sites. The Russian translation is not yet available. Its author is Michael Shackleford, an American mathematician, risk assessor, and financial analyst.

In 19 chapters, the author explains the principles of basic gambling. The information is given in an accessible language (for those who speak English). Tips, systems and strategies outlined here help to get the basic skills and improve their level for beginners.

Bringing Down the House

The author is the American Ben Mezrich. This is his first famous novel and was published in 2002. After that he wrote four more stories. The last one is “Billionaire Willing” about Mark Zuckerberg.

The theme of the book is how to beat a casino. This is a fiction novel, not a reference book. The plot develops around a group of students led by an MTI professor. They came up with and implemented a blackjack scheme that allowed them to beat a Las Vegas casino. The story is filed so interestingly that it forced Hollywood filmmakers to make a movie based on the story, “21.”

American Casino Guide:2018

This is a reference annual publication. Its audience is Americans and foreign tourists who want to visit casinos in the United States. The guide is full of useful information about all U.S. casinos: room and board prices, list of games, features of different casinos. For beginners, the rules to the games are given, and explanations of basic strategies and systems are given. The edition is accompanied by coupons allowing the Americans to save considerable money when visiting a gambling house. The guide is not translated into Russian.

Beat the Dealer

This is a systematic guide to blackjack, first published in 1966. It is useful for beginners and those who are professionally interested in this game. This teaches basic card-counting skills and systematic analysis. The author, Edward Thorpe, an American professor of mathematics, advises to apply the principles of his guide in all areas of life, not only in Casinos on Net.

The New Complete Guide to Gambling

This book is a hybrid of a reference book and a fascinating history. It covers how casinos work, the principles of gambling, and how to win. This background information is peppered with real life stories. The author is John Scarney, an American gambling expert. The book is not published in Russian.

The Compleat Gamester

The Compleat Gamester was written by Charles Cotton, an English poet, and was published anonymously in 1674. The book included instructions on how to play various games, including billiards, trucks, balls, and chess. By this time there was more advice on cheating, and chance was considered a matter of providence.

Gambling was not yet a business from which professionals could make a fortune, but players realized that they could use mathematics in predicting the results of their games. Cotton advocated gambling while warning players against the tricks of cheaters, particularly “when the company gets thin and your eyes dim from watching, fake dice.” In 1970, the Imprint Society published The Compleat Gamester, which retains the charm of vintage book writing.

Scarn’s Complete Guide to Gambling

Scarn’s Complete Guide to Gambling by John Scarn Simon and Schuster, 1961 The book provides information on discussing almost every aspect of gambling–its history, rules and winning strategies, a little bit of gambling math, and even methods of cheating. He gives volumes of gambling tips and inside tips, as well as many of the stories and personalities he has known in his life as a gambling expert.

Most of the countless books on gambling published each year are practical guides that do not improve on this one. John Scarn (pronounced Skarny), who until his death in 1985 was recognized as the world’s leading gambling expert and the greatest card wizard of his time, and his knowledge and spirit live on in the many books he wrote.

The Biggest Game in Town

The Biggest Game in Town by Al Alvarez In this book, Alvarez describes Las Vegas as the land of milk and honey, but otherwise a graveyard, and he embarks on a three-week road trip to 1981. the world poker series for the New Yorker. This book was the first of its kind to describe the game of professional poker, and it is believed that the genre of poker first originated for a wider audience.

It shows a gangster who loses all his money at poker and goes off to rob a bank and then comes back and loses all the money he robbed. The lens captures madmen willing to bet suitcases of money on individual rolls of the dice, drug addicts who refuse to believe their luck is beyond them, and losers who never learn.

Put down the minion

Put the Favourite by Beth Reimer Spiegel and Grau, 2010. This is the author’s first book that shows how to win in the underworld of gambling and tells the story of an author who worked for four years. It shows the difference between winning big and losing big. In this honest but too crazy a memoir to be true, we get a rare glimpse into the underworld of gambling.

The rare professionals who are talented enough to beat the house go to great lengths to surround themselves with people who will lose their money because of them. Beth Reimer says every addicted player has a desire to lose. “And like” Young, needing guidance from the beginning, Reimer experiments with life and becomes an expert on sports gambling.

Fiction books about gambling

If we talk about fiction where gambling plays an important role, it is worth mentioning such works as:

• “The Gambler” – a novel by Fyodor Dostoyevsky, where much is taken from the personal gambling experience of the author, who himself was a famous gambler;
• “Red and Black” – Stendhal’s masterpiece of world literature;
• “The Turkish Gambit” – a novel from the cycle of detectives about Erast Fandorin by Boris Akunin;
• “Casino Royale” by Ian Fleming – a book about agent 007 James Bond (there is a successful adaptation with Daniel Craig in the title role);
• “The Queen of Spades” – the famous novel by Valentin Pikul.

Each work on the list undoubtedly has many artistic merits, and often you will notice the peculiarities of the players’ psychology.

The books will help you better understand some aspects of the game, but without practice they will prove useless.

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Valuation of a startup is the process of determining its value, based on an analysis of a number of indicators. A full-fledged valuation of a startup requires information on revenue, risks, profits and losses, and other data. 

The goal is to provide entrepreneurs and investors with more visible tools to make decisions regarding the purchase, sale or financing of a startup.

What is a startup valuation?

A characteristic feature of an evaluation is that it is biased. In addition to real factors, subjective assumptions and crude assumptions are used, such as an approximate forecast of sales growth over the next three years. Thus, a startup valuation should be perceived as a reasonable assumption at best, with all the uncertainties taken into account. 

Why and who needs a startup valuation?

There are two ways to value a company: through market value and intrinsic value.

Market value, obviously, reflects the valuation from a market perspective. It is influenced by the economic situation and can change under external factors, and because of that, businesses can be over- or under-valued. Market valuation is more often given to public companies. Startups tend to remain private and are not publicly traded on the market. 

Intrinsic value is a reflection of the real price in isolation from the current market; it is less affected by the economic situation. In the case of startups, which usually have no market valuation, it is the intrinsic value that investors focus on. 

The valuation of a startup allows analysts to calculate its intrinsic value with less regard to the market. However, analysts are far from the first beneficiary. 

The first beneficiaries of startup valuation are founders. The data is used for the following processes:

• selling the startup or stakes in it, calculating shareholder value;
• better communication with investors in search for investments;
• building trust in a startup through transparent valuation;
• calculating the value of options purchased or acquired by employees;
• calculating taxes for employees who own stock or options; 
• Pre-calculating the value of shares (409A valuation) when options are issued; 
• Evaluating the success of the company and its development dynamics, comparing it with other market players;
• elaboration of the development strategy and much more.

Equally useful to venture capitalists and M&A departments at corporations is the valuation of startups in order to:

1. Monitor fluctuations in the value of their portfolio;
2. analyze the prospects for a particular acquisition;
3. use value data to negotiate the purchase of a stake in a startup;
4. sell their stakes in startups (conduct exits).

Specialists at investment banks use startup valuations to effectively support clients with buying, selling and investing issues. Value information is important for industry reporting and attracting new clients.

Finally, the least active category, retail investors (individual nonprofessional market players), require access to public company valuation data to make investment decisions. They include startups that have made IPOs. Such information helps diversify portfolios and balance the allocation of investments. 

Data needed to evaluate a startup

Financial reports. Detailed information on revenues and expenses helps form a forecast of cash flows, profits, and growth rates. Startups with high growth prospects are valued higher in value.

Management experience. The professionalism and experience of the team also affects the estimated value of the business, especially when management has a track record of other successful projects. However, if a startup hangs on one CEO, investors will see this as a risk factor. 

Market conditions. External factors should be considered: the state of the economy and sector, the level of interest rates, average salaries, and competition. For example, a startup that has emerged in an overly popular niche will receive a lower valuation. 

Intangible assets. Reputation, brands, and customer base are not subject to objective valuation, but can significantly affect the final verdict.

Intangible assets. Equipment, real estate, vehicles, and other real-life assets. Their value should be calculated and added to the overall evaluation of the startup. The higher the quality of the tangible assets, the higher the “premium”.

Company size. The larger the company, the higher the revenues tend to be. Multiple staffing reduces the criticality of losing key employees and executives. Also, large companies tend to have more tangible and intangible assets. Therefore, large companies tend to be valued higher than their smaller competitors. 

Competitive Advantage. Unsustainability of competitive advantage or inability to maintain it will immediately affect the startup’s valuation. 

Where to find data for analysis

The valuation of a startup directly depends on the input data. When analyzing your own startup, of course, you already have all the data at your fingertips. But what if you need to analyze someone else’s project? The task is complicated by the fact that there are not many public startups which have gone public. The bulk of venture capital projects are private companies, which are not obliged to disclose their finances. 

So, investors, analysts and entrepreneurs rely on a wide range of sources to uncover a company’s value:

1. Public filings (IPOs, S1s, SEC filings);
2. media information about investments, sales, etc.;;
3. evaluations by other experts;
4. unofficial forecasts of stock returns.

Startup valuation methods

The market value of a startup reflects how market participants and investors value that company. For example, public companies can be valued at a share price. If a startup issued 100,000 public shares at $50, its market capitalization would be $5 million.

However, the value of a public company may go beyond market capitalization. Private companies, on the other hand, require a very different approach. 

We have conventionally divided approaches for valuing startups into two categories: startups that generate income and startups that have not yet reached earnings. 

Methods for profitable startups

The valuation of profitable private companies that have started generating sales is usually done using discounted cash flow (DCF), multiples or net cost of capital. These methods can either be used alone or combined to cross-check results.

1. Discounted cash flow

2. Valuation with multipliers

3. The method based on the net asset value

Methods for startups with no income

It is more difficult to evaluate startups that do not generate revenue. They do not have profit margins, so you have to use other parameters, such as traction, merit of founders, and market trends.

4. Berkus method

5. Risk factor summation method

6. Scoring method

7. Venture Capital Method

Which approach should be chosen to evaluate a startup?

In addition to the seven methods mentioned above, there are others, but they can all lead to different evaluations of the same startup. So it makes sense for funders to carefully select a methodology according to their goals. For example, if you are going to sell a company, a higher valuation is beneficial to you. And vice versa: if acquiring a business, you would definitely prefer a lower one.

Keep in mind: established traditions in some industries may influence which methodology is used to value startups. Similar businesses are usually evaluated in the same way, too. Another thing to consider is the unique characteristics of the startup’s products and technology. Innovative businesses are more likely to prefer a method that focuses on future growth potential rather than current assets.

Finally, you can always use several methods to value your company and settle on an arithmetic average or arm yourself with a range of them when negotiating. 

Conclusions

On which option to stop? The need to choose the most appropriate methodology also brings discord to the final estimates: different experts may come to different conclusions regarding the value of the business.

In addition, in reality, everything depends on the plans that the valuation is pursuing, and the realities of the market. Most often, information on the cost of existing similar projects is collected, and their cost is used as a basis for own pricing. The next step is refinement, using the methodologies mentioned in the material.

The evaluation of startups takes into account many factors, both objective and subjective. The most correct results require a broad layer of data about the company, and their absence complicates the process. It is important to remember: the valuation of a company is dynamic, as it changes depending on a number of circumstances. 

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The thought of writing and publishing a business book may seem daunting, but it is not so in reality. Let us now go further into the ideas of writing and publishing a successful business book here.

1. The title must be self-explanatory and include a keyword.

Unique and self-explanatory names and subtitles increase the likelihood of your book appearing online. Include the keyword or subject that you intend to write about in your title. Your book may show in Amazon’s search results, increasing the number of leads. A unique title with keywords or in the subtitles increases the chances of your book being discovered.

For example, if you are writing about internet money, use such phrases in your headline to increase your chances of success.

2. Establish a strict framework and stick to it.

When you begin writing a business book, an outline is an unavoidable part of the writing process. An outline assists you in attracting readers who can easily comprehend the intricacies and cope with your work. It serves as a guide and ensures that you stay on track. Yes, a chapter-by-chapter blueprint is required to meet your success criteria.

The goal of outline creation is to assist you to break down the things you wish to express. With the help of outline ideas for each chapter, your thoughts reach the reader.

3. Create a writing schedule that works for you.

Once you have completed the outline generating process, you may begin writing a business book. You may design a writing timetable, and it is essential that the schedule is reachable. Create guidelines, such as a daily time target, a word goal, or a page goal. To win the war of writing and publishing a business book, you can choose an option that fits your lifestyle and thinking. Plan a schedule that is flexible to your ends without a second thought.

4. Choose the best publication path for you and your book.

You must have an idea or concrete ways for publishing your book. Yes, all book publishing ways have pros and cons without a second thought. Hence, you will have to choose a quality way to publish your book. You may choose the self-publishing method to your demand and expectations. There are many advantages associated with self-publishing methods, such as profit maximization and royalty collection. On the other hand, the traditional publishing method gives you good support and fantastic distribution.

You will need to think and move quickly in order to successfully publish your business book. Both self-publishing and traditional publishing approaches have advantages and disadvantages. You will need to weigh the benefits available in the approaches in order to enjoy many benefits. A successful marketing campaign provides you with the desired outcome.

5. Make use of marketing to help your book stand out from the crowd

Writing a good book is an unavoidable effort if you want to gain the rewards of publication. Aside from quality, marketing is a vital role in putting you in a comfortable profit zone. By publishing a book, you will have to achieve both a reputation and a profit. First, assess your marketing abilities before making a decision. Do you have the ability to properly sell your business book? If this is the case, you can continue on your path to success.

It is a good idea to hire a book publicist or a Publicity business to help you with your book marketing. Whatever marketing strategy you adopt, it must be aggressive and constant in order to meet your demand and expectations. To perform better in the world of book marketing, you will need to roll up your sleeves and perform to the core.

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1. Analyze the Subject

Before starting the essay writing phase, you should understand everything related to the subject of the study. One way to do it is to use one of the essay writing services that you can rely on: EasyEssay.us.

Ensure you read the question thoroughly and examine relevant keywords. Elaborate, discuss and illustrate the issue accordingly. For instance, if the essay requires deep analysis, ensure you perform relevant research. Below are some of the strategies that’ll help you analyze the subject critically:

• Identify the purpose and thesis
• Analyze the structure
• Write a description
• Consult a dictionary to understand unfamiliar materials
• Write a summary

2. Outline Main Points

Creating an outline is a great way to write an excellent business essay. Your outline should organize the arguments logically. You need to write down the key points and ideas. In addition, ensure you include everything in the body, introduction, and conclusion. Before writing down the key items, ensure you do a lot of research. Besides, corroborate information from various sources. Drafting an outline that covers all aspects of the essay makes it easy and simple to design the best business essay.

3. Do a Preliminary Research

To write a great business essay, consider using a precise framework as a guideline. As previously mentioned, research work plays a great role in improving the quality of the business essay. While doing your research, go through various sources or visit a library to find relevant points that match your subject. Gather as much information as possible. In addition, ensure you collect data to support your analysis. Verify the credibility of the source before writing down statistical data. It’s recommended that essay writers should use popular sources in the industry. While obtaining statistical data, make a note of the sources so that you can list them to the reference. Failing to mention your sources, your business essay paper won’t pass the plagiarism test.

4. Write the Business Essay in a Standard Structure

You should follow a proper structure and the right outline that’s required to compose a good business essay. There are three main parts of a business essay: introduction, body, and conclusion. The thesis statement should be concise, brief, and straightforward. The thesis statement must incorporate the primary idea of the subject. The main idea should show what the essay is going to be about. In a business essay, present the critical analysis and the argument you wish to design the essay. Below are key points to consider when you’re drafting a thesis statement:

1. It must justify the discussion
2. Address one main idea
3. Narrow down the topic
4. It must be clear and specific
5. It should assert a conclusion

Analyze the case critically by giving out viewpoints from various authors to provide a well-structured and logical debate. All the paragraphs should incorporate present and coherent facts. In order to design the best business essay, write at least three drafts.

5. Proofread For Spelling Errors and Punctuation

Business essays are complex. Therefore, most essay writers end up making numerous mistakes inadvertently. Check out spelling and grammar mistakes. Punctuation errors can impact your overall grade. In addition, if your essay has language and grammatical errors, it will negatively affect your essay’s quality. After completing writing your essay, take a break before you start editing. If you start editing instantly, you’ll commit language and grammatical mistakes, which will reduce your grade. In addition, you should examine the sentence structure and tone of the business essay. The tone of a professional business essay should always be sincere, polite, confident, persuasive, enthusiastic, etc.

Conclusion

Ultimately, writing a professional business essay is an arduous task. Therefore, you should follow the above-listed tips to hone your essay writing skills.

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Dale Carnegie used to say that it’s easier to make a million dollars than to add a phrase to the English language. “How to Win Friends and Influence People” has become just such a phrase, quoted, retold, parodied, used with innumerable nuances in texts ranging from political pamphlets to novels. This book has been translated into almost every written language. Each generation rediscovers it and finds in it something in tune with its time.

The above leads us to the logical question: “Why revise a book that has proven and continues to prove its unheard of appeal? Why experiment with success?”

To answer this, we must realize that Dale Carnegie himself tirelessly revised his book throughout his life. It was written as a practical manual for his courses on “Speaking Skills and Human Relationships” and is still used as such today. Up until his death in 1955, Carnegie continually improved and revised the course to adapt it to the changing needs of an ever-expanding audience. It is hard to find a man more sensitive to the changing directions of life today than Dale Carnegie. He constantly revised and improved his teaching methods; he modernized his book on effective conversation several times. Had he lived longer, he himself would have revised How to Win Friends and Influence People to better reflect the changes in the world since the thirties.

The names of many of the people quoted in this book, well known at the time of first publication, are not familiar to most readers today. Some of the examples and phrases in our social age seem quaint and outdated, as if they came from Victorian novels. This weakens the informativeness and overall impact of the book.

Consequently, in revising and supplementing the book, our goal was to make it clearer and closer to the modern reader without distorting the content. We have not changed the essence of the book, but only replaced some examples with more modern ones. Carnegie’s lively, impetuous style has remained intact-even the slang of the thirties has been retained. Dale Carnegie wrote as he spoke, in an expansive, relaxed conversational style.

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