In his book, Collins identifies and analyzes the factors that have made some companies not just successful but, without exaggeration, historic. What are the criteria for such “greatness”? In nine chapters of the book the author examines in detail the issues of management, personnel policy, operations, and social behavior. Perhaps this is your chance to make your company one of the greats?

The book analyzes the experiences of companies that have made the transition from good performance to outstanding, such as: Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo. These companies have maintained strong results for 15 years. For example, by 2000, the $1 investment made in 1965 in these companies would have increased 471 times, while investment in the stock of all companies in the market would have increased only 56 times.

The research team, led by Jim Collins, examines the factors and conditions necessary for the transition “from good to great” and its mechanisms. The authors are convinced that consistent implementation of the ideas and concepts outlined in the book will help almost any organization dramatically improve its performance and achieve truly outstanding results.