Inspired by the experiences of vegetable growers, renowned author Michael Mickalowitz decided to borrow their method of growing giant pumpkins and apply it to business. Sounds incredible, right? This unusual way of looking at things bore fruit: Mickalowitz’s company became a leader in its niche with a turnover of millions of dollars. In the book, the author not only shares his own experience, but also cites incredible success stories of other entrepreneurs who were not afraid to use the same strategy.
The book is about how to make your business unique, how to form an exclusive offer that your customers can not refuse.
Mike Mickalowitz uses an unusual “farming” methodology, the “Pumpkin Method” step-by-step strategy, which is based on analyzing the quality of a product or service, evaluating and ranking customers, planning financing, and selecting prospects.
The main goal is to make a profit and gain a leadership position.
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